Lululemon In-Store Branding

We collaborated closely with Realdream to animate Lululemon’s iconic Yoga logo, capturing the dual essence of yoga and athleticism. Our vision for "The Science of Feel" highlighted Lululemon's unique fabric—meticulously engineered yet exuding a sense of natural harmony.

For Lululemon's in-store media, we showcased the technological and design mastery of their fabric. We seamlessly blended Lululemon’s active lifestyle shots, creating a visual narrative that embodies the brand’s identity and community spirit.

Research and Development

The heart of our project was the scientifically-engineered fabric that defines Lululemon. Inspired by this, our animations and transitions reflected the brand's commitment to quality and innovation. Using advanced particle and cloth simulations, we visually echoed the precise craftsmanship that goes into each piece of Lululemon apparel.

Design Development

Our designs, infused with intricate fabric patterns and fluid motions, encapsulate the essence of the Lululemon brand. We undertook the challenge of animating the Yogo logo, taking cues from the brand's signature fabric. By integrating these intricate patterns with smooth transitions, our animations showcased the harmony that sits at the core of the Lululemon ethos.